Pre-launch

1. Create a high-converting landing page

Buy a memorable domain and set your high-converting landing page.

✅ Set up Analytics and Conversion Tracking. I prefer Google Analytics.

✅ Setup Micorsoft Clarity on your site to record user behaviour and collect feedback. These heatmaps show where users are clicking on the page. The “hotter” (more red) a section is, the more often that section gets clicked on. This way, you can optimize your landing page for better conversions. It’s free. https://clarity.microsoft.com/

✅ Check your site speed and improve it. https://tools.pingdom.com/

✅ Set up a lead magnet as well.

✅ Add testimonials on your site.

✅ Add different CTAs wording & colours. A/B test it before launch.

✅ Want to retarget visitors? Add Facebook, and other pixels. Google Tag Manager is the easiest way to do so.

2. Create and upload product video on YouTube

You can add videos to your launch page.

Here is the catch: People overthink about videos. You shouldn't. It's simple. You have 2 options:

a. have resources - get it done by professional.

b. solo guy / don't have resources. - no need to panic. Make a Loom video with the camera on / off (depends on you).